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CASE SUCCESSFUL MARKETING AND LOGISTICS

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keys to the success of Cirque du Soleil

The great merit of Canadian street performers Guy Laliberté and Daniel Gauthier, reinvent the circus was proposed and founded in 1982, Cirque du Soleil, a company that last year received more than seven million people in their shows, with a turnover of approximately $ 600 million annual and a 15% annual growth.
In 2004, Guy Laliberté (current CEO) was chosen by Time magazine as one of the 100 most influential people in the world. But what was the key to the success of Cirque du Soleil model?
On the one hand, the proposal of Cirque du Soleil departed considerably from the current concept of "circus", redefining the concept of the show and trying to be more than a succession of animals, clowns and acrobats to focus on telling a story that significantly articulates these different specialties.
Additionally, the Cirque's strategic goal is the creation of new shows every year and hold a standard rate of innovation, dismissing the circus tradition that used to put on a show and then devoted exclusively to represent all over the world.
Revenue for the Cirque du Soleil depends largely, of the localities. However, the creation of a powerful and attractive brand image associated with the quality and constant innovation has allowed diversify sources of income. Thus, for example, have been seduced to companies like IBM, Porsche and Visa for them to become sponsors of the shows. Content creators
Cirque du Soleil
surprises more than 7 million visitors a year, as well as teachers and students of business schools. At Harvard, among others, discussed in class, in an attempt to discover the reason for its sustained growth, especially during the last 10 years, despite the circus business is on the decline, threatened by competition from electronic entertainment and high logistics costs, among other nightmares.

To understand what is due the success of Cirque du Soleil, nothing better to talk to its creators, who include Michael Bolingbroke, director general of shows, responsible for operations, strategy and profitability shows. First was the head of the office in Amsterdam, from which handled European tours, and later went through a branch in Las Vegas, and six months ago he moved to headquarters in Montreal. "We are content creators." He explains the business
as follows: "We manage 11 shows, some travelers and others permanent.
The first call for a complex logistics operation, supervised and managed by staff in Montreal and on tour, in which 80 trucks used to transport tents, stage, dressing rooms. The tours have a tight schedule, he adds. Remain between five and six weeks in one city, in general, functions ending on Sunday, and 10 days later you're all set to present the show elsewhere.
Of the 150 members of a traveling show, only 50 are artists, the rest is divided between technicians, logisticians, and tours involving children, teachers also.
In turn, the resident shows presented in Las Vegas and Orlando, cities where the company has agreements with MGM Mirage and Disney, respectively, companies that deal with buildings built or exhibiting.
In Las Vegas there are already four permanent shows. Specializing in entertainment media circus say changed the face of the city. Bolingbroke, more cautious, said that 13 years ago, when they came to the show "Mystère", found an ideal market for high quality entertainment.

behind the show Earnings (Fortune Magazine)

Cirque du Soleil

has 3 divisions: "Cirque du Soleil Images, which is responsible for content production for television and DVDs, "Cirque du Soleil Events", a group that brings the creativity of Cirque to the organization of private events and merchandising division, which produces, sells and distributes products for shows.
For each tour, which over the past 20 years brought the circus to visit over 200 cities worldwide, the business model is similar. It should sell more than 100 000 entries in each "stop" to cover the cost of the tour. With tickets averaging the u $ s 110, the ticket sales revenue is around u $ s 1,250,000 in each city.
The show I visit Argentina "Joy" moved a cast of 55 artists and a whole crew of more than 65 cities in 17 countries, with all costs involved. So the decision of the destinations to visit is carefully evaluated before embarking on every tour. Generally, the chosen are large cities with a very broad base of potential audience to respond to target the shows: adults with a high purchasing power and interested in culture.
Their main source of revenue-the-ticket sales is one of the points which this strategy. About the high cost of tickets, which in Buenos Aires were $ 600, Gaétan Morency, Vice President of Global Citizenship for the company, explains: "We can not sell a Mercedes Benz at the price of a Volkswagen. " And is there in the quality of the shows, where the Cirque du Soleil makes a difference.
Since its inception in 1982, more than 200 people participated in the artistic development of the shows and each year the company pays u $ s 30 billion in royalties to those creative. "The financial interest of our company is always behind the building," said the manager.
Currently, some 1,500 employees, the total of 4,000 that the company has worldwide, work in "The Studio", as they call their headquarters.

Cirque du Soleil

how did to reinvent the business model of the circus?

Guy Laliberté, argues that what was made after taking an art form that people aged and had forgotten and therefore did not think he could offer something different from what they knew and that was when I own a creative concept, where in each event offers a unique value proposition different and special for acrobats, dancers and athletes display their skills.

A new business model
First, the Cirque du Soleil is located quite far from the traditional concept of the circus. In fact, one of the keys to the success of the venture has been to redefine the concept of the show.
The circus was no longer a succession of acrobats, clowns and animals to become the representation of a story that progresses through the articulation of these specialties. Rhythm

innovation
Traditional circuses used to put on a show and then engaged to represent him worldwide. However, the Cirque du Soleil raised the strategic goal of creating a completely new show every year. To sustain this pace of innovation, Guy Laliberté has implemented a series of processes that have nothing to envy the most innovative corporations the world.

Resources Department According to human
Bieto, one of the major cornerstones of entrepreneurial success of Cirque du Soleil is in their practices recruitment and retention of talent.
The company recruits employees throughout the world and reasonably high salaries paid to members of employees of 35 nationalities who include former Olympic champions and former members of dance groups.
Since then, the diversity of cultural backgrounds can complicate coexistence. So, Cirque du Soleil implements courses teamwork and has an organizational culture that rewards collaboration instead of "star performers " of circuses traditional.
In short, said Bieto, the confluence of these factors has resulted in a highly successful company with 3,500 employees and valued at some 1,200 million, a success achieved through a delicate balance in the creative chaos of art and good practices corporate management.

Cirque du Soleil a new quality standard

A guarantee of success

can talk ad nauseam of new aesthetic and artistic CDUs , but I will highlight here are two elements of this experience. The business model has set a standard and especially his conception of quality and creative freedom as a working model of other innovative institutions as possible. Because
CDUs is undoubtedly the most successful entertainment company in the world. And believe no, never only one of the shows was a flop or a semi-success, while 9 in 10 Broadway shows are lost or end with thunderous failures.
The reason for the undoubted success of this machine to generate high-quality experience is in the creativity of Franco Dragone who has directed 6 of the current proposals and especially in a business culture that loves the creativity and gives priority to safeguarding brand above all else.
an organizational culture based on innovation
If CdS has gone so far this is due first and foremost to promote an organizational culture that puts at the top of every decision and understood the project to a creative action, and defended death mark, even at the expense of easy profits, and any merchandising Beretta.

Sources:

Management Magazine. Special Research published 2005 (Creativity)

http://www.filosofitis.com.ar

MATERIABIZ From the editors of Fortune Magazine

WINRED.COM (business ideas and networking) Ruben Roberto rich

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National Driving License

According Initial situation Article 21 of the Constitution, jurisdiction over traffic is local, provincial and municipal levels, since it was not delegated by the provinces to the nation. As a result:
- There are approximately 1800 "mouths" of licensing across the country, the vast Most municipal jurisdiction.
- training instances are not compulsory in all jurisdictions.
disabled drivers in one jurisdiction may be licensed in another.
- The localities more "lenient" in granting the license attract residents from neighboring towns.
- There is no reliable statistical information and unified nationwide.
- The evaluation criteria, cost and categories of licenses vary significantly from one locality to another.
- There are a variety of licensing models, in terms of format and security measures.
- The controls are extremely complex because of the diversity of licensing models.
- Falsification of some licenses are easy since they have little or no security. Current status

From Law No. 26,363 created the National Security Agency Road (ANSV) under the Ministry of Interior than organismo en materia de tránsito en el país.
La ANSV es la encargada de establecer las características y procedimientos de otorgamiento, emisión e impresión de la nueva Licencia Nacional de Conducir.
La unificación del sistema de emisión de licencias en todo el país requirió la adhesión a la Ley Nacional de las siguientes veinte jurisdicciones: Buenos Aires; Río Negro; Neuquén; Misiones; La Pampa; La Rioja; Jujuy; Formosa; Corrientes; Chaco; Chubut; Catamarca; Ciudad Autónoma de Buenos Aires; Salta; San Juan; Santa Cruz; Santiago del Estero; Tucumán, Tierra del Fuego y Mendoza. Asimismo, se encuentran en proceso de adhesión, a través de sus Legislaturas, the provinces of San Luis, Cordoba, Santa Fe and Entre Rios.
what worked from the ANSV?
- were generated procedures and standardized criteria for assessing the skill and knowledge of the citizen requesting the National Driver's License, including the compulsory training.
- Design a unique license model.
- Created a database for the license and a National Register of Background Traffic (Re.NAT) unified the whole country.

What changes with the new license?
- is unified broadcast system, which ceased to exist more than 1800 licenses now live across the country.
- Instances of training will be mandatory throughout the national territory (now this does not happen in all jurisdictions).
- disabled drivers in one jurisdiction may not be licensed in another, because the database is unified and is required to consult the National Register of Background for the license.
- Having a single system becomes more reliable statistical information.
- The evaluation criteria, costs and categories of licenses will also be the same across the country.
- The new license has more and better security measures, making it impossible to counterfeit.
- Having a single model, facilitate inter-jurisdictional control.
Implementation of the National Driver License
With the launch of the National Driving License is a process of unification progressive coexist, at first, with the old system until it is replaced in its entirety.
In this sense, the licenses for the current system will be valid until they expire, when it was replaced by the new license.
In a first phase, the National Driver's License will be implemented in the courts of Buenos Aires, San Juan and Tucuman, Salta and quickly follow him, Tierra del Fuego, Misiones, Ciudad Autónoma de Buenos Aires and Santiago del Estero, districts are completing the formalities.
Once implemented the system in a district will have a maximum term of 5 years to complete the replacement of licenses.
Who grants the license?
Only Centers Licensing Issuance authorized and approved by the National Highway Traffic Safety Agency.
Who will be awarded the license?
- To be issued with a new license (original license).
- For those with a maturity of license (LICENSE RENEWED).
- For those seeking a higher class of license which has (EXTENSION OF CLASS).
- For those who have lost their license or have modified any of your data and inform the appropriate authority (DUPLICATE LICENSE). Scope

Enable drive in all streets and roads of Argentina, as well as in foreign territories, where they had signed the corresponding agreement.
Deadline for licensing
The license is valid for up to five (5) years each renewal must pass the psychophysical. If the registered owner
history of serious or in an amount exceeding that determined by way of regulation, should validate the theoretical and practical examinations.
drivers who obtain their license for the first time will have to drive during the first six months, bringing a visible, both front and rear of the vehicle, the badge that identifies its status as a beginner.
license shall be unique in its design to facilitate the tasks of verification, through the use of technological systems and mechanisms designed to prevent counterfeiting of licenses. In turn, these features allow to form a reliable and updated register of licenses issued to enable consultation and decentralized and permanent load from different emission centers.
License Requirements for
- read. For professional drivers also need to know typing.
- An affidavit on the condition of physical conditions: cardiac, neurological, psychopathological, sensory and trauma.
- Mandatory attendance at a theoretical-practical road safety education in a public school or private driver enabled, the duration and content will be determined, audited and approved by the National Highway Traffic Safety Agency.
- A medical examination which will include a certificate of physical fitness, visual, auditory and mental.
- A theoretical test of knowledge about civic education and ethics, conduct, marking and legislation. Importantly, he joined the instance of mandatory training for those aspiring to get the first license. This shows clearly educational in nature to be laid down to create responsible habits in public.
- A theoretical and practical examination on fault detection of vehicle safety features and functions of equipment and instrumentation.
- A practical test of suitability conductive. Color-blind people with monocular vision, or total hearing impairment with limited capabilities that could lead to appropriate adjustments, to meet other requirements may be specific enabling licensing.
- also for the professional license granted to the handicapped, will be required to have the entitlement to drive cars with a length two (2) years. Security features
License
The new National Driving License with 35 brands of document security that reduce the possibilities of forgery or falsification through the following standards: Each code is generated with a different technology to to get more diversity on the amount of information stored in each, and greater speed in the reading process, data generation and verification. License
With implemented
- Background The National Transit (Si.NAT)
Is the body responsible for collecting, managing and updating the National Register of Traffic History with data on offenders, refugees and / or rebels, the disabled and imposed strong sanctions, other useful information and exchange information with various records in the country.
The system has a single database at national level so that all agencies adhere to consult and download the information on citizens who have a history.
These organisms will be informed at the time of sentencing on misdemeanors and judicial proceedings related to the subject. Within
Si.NAT orbit will be the National Register of Disqualified, this record contains the data of people who are not allowed to drive for having committed serious misconduct in a jurisdiction.
Who are disabled in one jurisdiction and can not go to another to get his license back.
The Register will be accessed by Internet for the loading of information and should be consulted for issuing new licenses and renew existing ones. Initially
governed in the province of Buenos Aires, La Pampa, Chubut, Misiones, Tierra del Fuego, Neuquen, Salta and the Autonomous City of Buenos Aires, bringing together more than 70 % of the disabled.
- The National Registry of Licenses
abstract should register all data of the national driving licenses issued, those of their renewals and cancellations. This Register será consultado en forma previa a cada trámite de licencia de conducir a fin de verificar que no exista otra licencia vigente a nombre del solicitante en otra jurisdicción del país.


                                                                                                                                                                Http://www.catac.org.ar/tarifa-transporte-cereal/es/portada/285/Licencia_Nacional_de_Conducir.htm ;

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The advantages of simulation in logistics processes

By Victor Smith and Guido Lavalle Germain

The computer was born to simulate. The Mark I, usually considered the first electromechanical computer was developed by Howard Aiken at Harvard University, in collaboration with IBM. The use for which it was developed was to perform ballistics calculations in the aftermath of World War II.
The simulation feature of the computer application was developed over the years in tandem with progress geometric computing power of machines, and found fertile ground in the various branches of engineering and struck today in optimization of operations and logistics business.
Consider the following example: if a truck has to make deliveries in three places, there are six possible routes, which can be assessed easily. However, if you are 25, are already trillions escape possibilities and what can be optimized without the use of a computer. The driver of the American company UPS Mail conducts an average 150 deliveries a day? the number of possible routes is enormous.
To optimize the routing, the company developed a project in the late 90's, in collaboration with the Massachusetts Institute of Technology who, after three years, reduced capital costs by about 30%, and operating 7%. Many millions of dollars for a company that, at the time, delivering packages over 13,000,000 annually.
Examples of application of the computational power to simulate business processes are optimized logistical networks, the distribution schedule of oil and its derivatives, the optimal design of the business of container shipping, the simulation of physical processes such as chemical plants and nuclear simulators for operator training, business simulations. All of them of great practical application in leading companies in the country. Cases like the above
multiply, even in our country, where one of the winners of logistics ARLOG 2008 was just the application of discrete simulation to optimize the operations of a freight train.
The use of to operate computer databases, or as a business interface, opaque use in process optimization through simulation. This is a potential that is usually not exploited and their use may well expand the impact of the tool in corporate profitability.
The authors are professors of management and technology programs of the Universidad Austral.

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Where is vent Virtues tells how Sara and a terrible confusion

Virtues left the room without looking back and down the stairs to Sara's room, where he took the vessel where the dog had food and water and after filling , the room went up to the third floor.
Sara was in the corner opposite the place occupied by the cabinet that so mysterious he had been watching and had placed the puppies from her own body and the wall to keep them safe from that which made her uneasy. Seeing Virtues with food and water began to move his tail.
- Sara, take these little devils forces will squeeze you! You're lucky to have you, at this rate I'll stay on the shelf. You see! The driver of the Lord looks at me and I return it looks. But never did I take something to eat, can not imagine how he likes the sausage. But I called out, except the time he took me to the cinema to see a war in which there was more offal in an abattoir in the village. To see how to put a romantic while you bust a little boy with a grenade leg leaving a blood churretazo on the screen! And when we left the theater did not take me to dance or a nice place No! It would have been too nice for my mother's daughter! See if you can guess
Sara fixed her gaze deep with a certain nostalgic virtues before continue eating the feed.
- Impossible to guess! And not because you are a bitch, no offense, I took a burger of those who advertise on TV and made me eat three hamburgers dwarf as he licked five. "It's just that this week give away dolls of Star Wars children's menu" - said the cenutrio.
I do not know if men are stupid or do! I got pretty good with that tight black top and neck. And I know you liked it! Because there was no way that I look very out in the face. I thought that going to the parking lot and try to hug me kiss me, I was up ready to reject it once and do not think I'm an easy girl. But no! We approached the car while watching the cartoons that had been played and I explained what they were called and how the planet came from each. "Can you believe it? As if I care where you were born a lanky creature with bulging eyes, big ears!
If you've already said my mother! "Virtues, do not look to ready, not available; be satisfied with that is good and loving you." And the thing is that the cenutrio is good, the least until I stop short slices of salami. As one day I caught the Oscar going to a good liar rightly the world ... While Virtues
kept talking and talking, Sara finished eating and lay down to feed their dogs. Our protagonist, like his brothers, was launched on both tits full of milk fat and not much fortune, having been displaced by the largest of the litter and had to settle for a more plain little, life began to teach that each has its place. He clung tightly to the udder and began to suck. Puppies soon calmed down and closed their eyes while drinking milk Sara.
was clear that Continuous monologues dialogued of Virtues, were to convert to the litter in one of those somewhat annoying noises to which we all used to the force.
A mobile phone in pink and princess stickers in the back began to ring.
- Hi Daddy! - Anita said after accepting the call.
- How's my favorite girl?
- Very happy! It was a phenomenal day! But I can not say anything because I promised to keep the secret.
- A secret? Anita, with dad can not keep secrets, I've got to tell you everything.
- I've promised. Do not worry it's nothing bad. Not to be angry'll give you a hint: today we had a visit that will stay long.
- A visit? I know who it is! It's your Uncle Rowland!
- Cold, cold.
- Are you male or female? - Asked to fly behind the ear.
- That question does not apply, must be yes or no. - Anita said happy to see the attention that his father put the guessing game.
- Vale. Are you a woman?
- No. - answered the girl more and more fun.
- Is someone in your family?
- For me yes. - He said before laughing.
- What do you for you yeah? What does that mean? - Said the father was trying conceal his anger and began to scratch his head for a lump own goat sector.
- Do not worry, it's a difficult riddle to solve.
- Give me a clue.
- Okay! I approached the place where he slept and I gave him a kiss on the mouth .- Anita said innocent.
- Have you kissed?
- Well, I'm not sure if boy or girl.
- How? But what kind of degeneration in my house? I forbid you to come another kiss!
- Do not worry daddy, Virtues I explained that it makes the people around the world but I can not do it because these animals ... these visits - corrected Anita - can spread diseases to the city.
- my God! It's my fault for so long and go ... everything. I come home tomorrow, but do not tell anybody anything, I want to be a surprise. Goodbye! - Said angrily.
- Papi Do not give me a kiss goodnight? - Asked the girl.
- Sure sky, a big kiss to the most important woman in my life. - Said before cutting the call.

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TRADING SIMULATION PROGRAM INDICATORS

CLASSROOM

° Edition of September 15 to November 17, 2010


This program is designed to provide an overview and solid modeling, and application to logistics, production or services, understand and select the method appropriate simulation or optimization, and use modern computer tools for simulation and optimization to address them.
offer 10 weekly meetings on Wednesdays from 16:30 to 20:30



ACADEMIC CONTENT. Principles of modeling and simulation

. Discrete simulation

Operations. Operations Optimization

. Final Enforcement Working
For more information: http://www.austral.edu.ar/simop

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One of the determining factors for any process, be it logistics or production is carried out successfully, is to implement an adequate system of indicators to measure their management, so that they can be implemented indicators in strategic positions that reflect an optimal outcome in the medium and long term, with a good information system to measure the different stages of the logistics process.
Currently, our companies have large gaps in performance measurement of supply logistics and domestic distribution (processes) and external (customer satisfaction). Without doubt, the above constitutes a barrier to senior management in identifying the main problems and bottlenecks that occur in the logistics chain, and significantly undermine the competitiveness of companies in the markets and the gradual loss of customers.
Everything can be measured and therefore can control everything , therein lies the success of any operation, we can not forget: "which is not measured can not be given" . The proper use and application of these indicators and productivity programs and continued improvement in logistics processes of companies, will build a base sustainable competitive advantages and thus its competitive positioning in domestic and international

indicators targets LOGISTICS

• Identify and take action on the operational problems
• Measure the degree of competitiveness company over its domestic and international competitors
• Meet customer expectations by reducing the delivery time and service optimization.
• Better use of resources and assets allocated to increase the productivity and effectiveness in the various activities towards the end customer. • Reduce costs and
increase operational efficiency.
• Compared to companies locally and globally (Benchmarking)

SCHEME IMPLEMENTATION

indicators must be developed only for those activities or processes relevant to the target company's logistics, for above, it should consider the following steps:

1. Identify the logistics process to measure
2. Conceptualize each step
3. Define the objective indicator, and each measured variable
4. Collect information inherent to the process
5. Quantify and measure the variables
6. Set the indicator to control
7. Compare with the global flag and domestic competition
8. Track and provide feedback periodically measured
9. Continuously improve the indicator

logistics INDICATORS USED

By: Mr. Luis Aníbal G. Mora, General Manager Logistics Ltd.

High highlogistics

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LOGISTICS WAREHOUSE SIMULATION

Historically, the store has been an area of \u200b\u200bthe factory where the goods lie and work less skilled employees of the company, however, the new competitive environment of the XXI century this approach has become obsolete because that:
Customers demand better service from the stores. This increased demand is reflected, for example, to reduce response times and broken stock.
however, try to provide the best service possible, trying to raise, in turn, productivity of the warehouse. To this end, the stock should be sized so as to ensure maximum rotation and productivity on the one hand and adequate service delivery points, on the other.
The need for segmentation of markets and the ever-changing consumer habits, require companies to market a greater number of makes and models, resulting in a greater number of references to manage the store.
Returning to the demands of customers, they tend to place orders more frequent and smaller, of course, in order not to bear the costs of holding the stock. This, in addition to involving a larger number of line items in the store to prepare, extremely difficult to optimize the occupation of the trucks, con lo que la gestión del almacén se vuelve mas compleja.
En definitiva, lo que se pretende resaltar es que el almacén ha dejado de ser un mero espacio físico donde las mercaderías esperan su salida, una mala gestión del almacén puede derrochar mucho dinero y hacer perder clientes. Por el contrario, una buena gestión, facilita una reducción de los gastos y puede garantizar una buena calidad de servicio a los clientes.
PRINCIPIOS DE ALMACENAJE
A la hora de gestionar un almacén, se debe tener presente una seria de principios básicos que garanticen un óptimo funcionamiento del mismo:
* Coordinación: El almacén no es un entity isolated from the rest of the company. In this sense, the storage function should be coordinated with the functions of procurement, production and distribution, among others, adopting the principles of integrated logistics.
* Balance: A store should look essentially two main aspects, such as the level of service and level of inventory. Often, by trying to optimize one of the variables are detrimental to the other, so you should try to find a balance. * Minimize
:
- Space used: physical space to store the products must be fully exploited, so that the relationship products stored / used space is maximized.
- The Manipulations: routes and movement of both people and products, should be simplified and reduced to the extent possible. This will help eliminate, or at least reduce non-value transactions but many costs added.
- Risks: no need to stress that affect too much store should anticipate any risks to their staff and their products and facilities.
* Flexibility: when designing a warehouse, it is always advisable to take into account the possible need for changes that will have in the future, in order to adapt to new situations that may arise.